Redesign

For many enterprises their corporate image is part of their success story. Thus tried and proven logos deserve due respect – even when their age starts to show. With the necessary sensitivity, company logos and appearance can be refreshed and modernised, without losing their identity and reducing recognisability.

Jakob Neuhaus AG, an international transportation enterprise, asked us for a redesign. During the initial discussions we discovered a strong tie with the existing «neuhaus» logo. However, over the decades, developments in design were left to sprawl unchecked. Our solution with the road, which also serves as water mark and provides much white space on company stationery and even the firm’s trucks, communicates a certain reserved elegance, which characterises the enterprise.