Journalism

The client newspaper is a medium with many possibilities, as long as it is produced professionally. That means doing without superficial self-promotion, providing reports of a general interest, getting published regularly. If readers don’t view the newspaper simply as a company brochure, but rather as a true news medium, then you are on the right track.

One of Formarium’s core competencies is producing client newspapers without interface between text and design. The most recent example: the introduction of a newspaper for a SWISSMECHANIC section in the area of professional training. By including occupational guidance counsellors, parents and youths in the target public, we want to gear up for a future with fewer resources in occupational trainees.